Emotional spending was revealed as a mood booster for more than half of respondents (54 percent) with 53 percent admitting that spending feels like a reward, 49 percent saying spending helps take their mind off of things and 42 percent who say they feel a sense of instant gratification. For more than half (54 percent) of all survey respondents, spending money on retail therapy was found to be preferential over actual therapy to deal with their emotions; however, the opposite is true for Gen Z with 54 percent reporting they are more likely to prioritize therapy.