After the shores of Lake Como and Portofino, the fashion brand returns to France and continues its summer retail operation with a new activation. This summer, Jacquemus is packing its bags and taking its Mediterranean aesthetic to its favorite destinations.

After two ephemeral boutiques in Italy, the label is now setting up near Saint Tropez, in the village of Ramatuelle. Open until October, the space relies on an original concept since it presents the first beach signed by Simon Porte Jacquemus . Parasols, deckchairs or even a paddle board: here, the decorum takes up the yellow and blue stripes spotted a little earlier in the season in Jacquemus' first design collection, including in particular an unprecedented reissue of three pieces of furniture from the Locus Solus line designed by the Italian architect Gae Aulenti in the mid-sixties.