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11 May 2023

Katy Perry and Kate Middleton Generated the highest media value from King Charles III’s Coronation

WWD

According to reports from WeArisma, an influence analytics company, Katy Perry and Kate Middleton took the spot for the most influential moments during the coronation.

Perry’s lilac Vivienne Westwood outfit generated a media value of $4.7 million, while Middleton’s Alexander McQueen gown had an engagement value of $349,700 based on an image from Time magazine’s Instagram.

“British fashion and accessories have been highlighted to a global audience. For British fashion brands this presented a unique opportunity to increase visibility and reputation by aligning themselves with this prestigious historical event,” said Jenny Tsai, founder and chief executive officer of WeArisma.

Westwood, McQueen, Lauren, Jess Collett and Emilia Wickstead were in the top five list for the highest media value. Suzannah London, Claire Mischevani and Jess Collett ranked the highest in the engagement rate category.
In the mentions category, McQueen, Collett and Westwood were top three.

Middleton’s long white gown was embroidered with flowers symbolizing the four countries that make up Great Britain. She also wore the ceremonial dress uniform of the Welsh Guards.

© By Zenith Media

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