Prada is starting the year in style. The Italian luxury group saw its sales soar by 22% in the first quarter, reaching 1.065 billion euros, thanks to the increased visibility of its brands, particularly Miu Miu, an acceleration of its retail sales and strong growth in Asia-Pacific, notably with the recovery in China. The company, which also owns Car Shoe and Church's, is highlighting the success of its core brands Prada and Miu Miu, whose visibility has increased further in the first quarter.

The former, which is designed by Miuccia Prada with Raf Simons, "continued to consolidate its strong desirability" driven by the autumn-winter 2023/24 shows and a series of initiatives, including the launch of the Eternal Gold jewellery collection, and in-store activations, the company said. Over the period, its retail sales increased by 21% at constant exchange rates.