French fashion house Louis Vuitton is calling attention to the launch of an accessory with an unorthodox twist.

English actress and house ambassador Sophie Turner stars in a campaign for the Neverfull Inside Out, a reimagined spin on the iconic tote introduced 17 years ago. With this drop, Louis Vuitton provides a case study in using design to push boundaries, as marketing highlights the maison’s commitment to bucking convention from a new perspective.