Victoria’s Secret is banking on bombshells all over again.

Over more than 20 years on the runway, the Victoria’s Secret Fashion Show catapulted the brand into the collective global consciousness, making household names of generations of its Angels while propagating a narrow, male-driven definition of sexy that left little room for diversity. In the face of cultural change and a dwindling audience, the show was cancelled in 2019 with the promise that the company would evolve its marketing.

During the next several years it did that, bringing on a spokesperson collective that included Megan Rapinoe and Naomi Osaka and expanding its product offering and size range.