Have you seen that cargo pants are back? Young people are once again swishing down hallways and they might even be wearing Crocs on their feet, because these are cool now too. For many this could be seen as dressing “badly” but Y2K (2000s fashion) is all the rage at the moment.

Fashion has long been one of the most creative playgrounds to express yourself and also define your personal identity and status. Gen Z take this very seriously. However, they are no mere followers of fashion but are adventurously carving out their own trends and styles – joyfully playing with the way they dress and express themselves through their clothes.

Gen Z are rejecting everything from outdated gender tropes to curated colour schemes and the idea of the “perfect” body.