Pinterest’s commercial momentum is accelerating, with the platform recording its fastest rate of both advertising revenue and monthly active user (MAU) growth since 2021. According to WARC Media, Pinterest’s advertising revenue is forecast to reach $3.6 billion (€3.3bn) in 2024 (+17.3 per cent year-on-year), and will maintain that rate of growth in 2025, with revenue next year set to total $4.2 billion.

From an audience perspective, Pinterest surpassed half a billion users for the first time in Q1 2024, with its MAU number now totalling 518 million.