At CES in Las Vegas, companies are placing their bets on what trends will drive growth throughout the rest of the year.

Pinterest, for one, is putting its chips on shoppable ad formats.

“We’re all in on shopping,” Bill Watkins, CRO at Pinterest, told AdExchanger in a sit-down chat at CES. The company’s main focus is making it easier for users to buy through its platform. “There’s going to be a lot of innovations around visual search and discovery, but really in service of shopping.”