Tiffany & Co. and Hong Kong's Landmark mall have extended their digital marketing partnership by unveiling an exclusive digital art collaboration on social media.

Created by Chinese 3D artist and motion designer Shane Fu, the surreal artwork aims to breathe new life into Tiffany & Co’s signature “Bird on a rock”, which was first introduced in 1965 by designer Jean Schlumberger, symbolising joy, freedom, and endless possibilities.

The project was co-created by Landmark and Tiffany & Co.’s Hong Kong teams, with support from the jewellery brand's global headquarter. The communications and PR aspects of the initiative are also handled in-house by both teams.

This exclusive partnership in Hong Kong aims to exemplify the innovative and boundary-pushing nature of the two companies, creating captivating experiences for their audiences.