In Seoul, Bulgari has just unveiled Bulgari Studio, a ground-breaking initiative that epitomizes the luxury brand’s dedication to fostering innovation and creative synergy.

For over a century, Bulgari has been synonymous with Italian craftsmanship and pioneering design, consistently pushing the boundaries of aesthetic norms. Bulgari Studio represents a continuation of this legacy, serving as a crucible for creative minds from various disciplines to collaborate and redefine the paradigms of jewelry and watchmaking. The platform aims to harness the collective genius of artists, designers, and innovators, facilitating a dynamic interchange of ideas and crafting a new narrative for Bulgari’s iconic collections like B.zero1, Bulgari Bulgari, and Bulgari Tubogas.