Despite being a regular weekday afternoon, the exhibition hall at Dongdaemun Design Plaza (DDP) swarmed with visitors on June 18. The venue is currently showcasing Cartier’s luxury jewelry and timepieces in an exhibit titled "Cartier, Crystallization of Time.”

Organized by the JoongAng Ilbo, an affiliate of the Korea JoongAng Daily, and the Seoul Design Foundation, the exhibition, which ends on June 30, is seeing well over 1,000 visitors per day on weekends, and has even reached its maximum capacity of 2,000 visitors per day on occasion. The exhibition was curated by New Material Research Laboratory (NMRL).