The Richemont-owned brand has taken up space in the Accessories Hall of the luxury department store until Nov. 3 to showcase its stylish selection of leather goods, eyewear and silk scarves.

It's a timely opportunity for the brand to situate itself at Selfridges as the fever for Christmas shopping starts and as the brand begins to spread the word of its Victoria & Albert Museum exhibition that will take place from April 12 to Nov. 16, 2025.