As the world’s largest jewellery brand by volume, Pandora is sold in more than 100 countries across six continents, and through more than 10,300 points of sale. Despite its scale, the creative process — carrying designs from early concept stages to end-product — remains detailed: each Pandora piece is hand-finished and passes through an average of 25 pairs of hands during the crafting process.

Pandora’s creative process is a critical component of its wider Phoenix strategy — its multi-phased plan to deliver sustainable and profitable revenue growth. Design is the second of four growth pillars, where the business aims to imbue new products with both customer insight and creative expression.