In India, the tradition of men wearing jewellery runs deep. Across regions from Gujarat to Punjab, Rajasthan and Maharashtra, jewellery has been an integral part of men's fashion wardrobe, particularly for royalty. Even today, the kada, for instance, holds religious symbolism in Sikh culture and serves as a mark of pride. Similarly, south India boasts a rich history of men wearing jewellery, showcasing a tapestry of tradition and heritage.

In January, Italian fashion house Bvlgari (or Bulgari) became the latest to launch a man bangle catering specifically to the Indian male demographic, recognising its growing significance in the luxury market. The India-exclusive Kada Bracelet costs Rs 12 lakh.